From Vision to Vogue
Real Style Design
In Global Demand
RSD
RSD is a family‑run, internationally operating fashion house focusing on true-size apparel. Through our five brands—Ulla Popken, Laurasøn, Studio Untold, HAPPY size, and JP1880— we serve customers in about 200 stores and online, backed by a team of 2,000 across more than 30 nations.
Customer-Centric Approach
Profile
We realized early on that top-quality fashion is not just for average people. Our desire for sophisticated fashion beyond the classic model sizes, led us to developing a business, which at the time, was unheard of. Today, the collections of our four brands are well-known for their great fashion appeal, perfect fit, keen sense for trends, highest quality, and their value for money.
Sustainability Initiatives
Conscious Fashion for a Better Tomorrow
we recognize the responsibility we hold in shaping a more sustainable future for fashion. Our commitment to eco-friendly practices and sustainable fashion choices is at the core of what we do.
From the careful selection of ethically sourced materials to the implementation of environmentally conscious manufacturing processes, every step we take is a stride toward a greener and more sustainable industry.
We prioritize transparency in our supply chain, partnering with suppliers who share our values of fair labor practices and environmental stewardship. Our sustainable fashion choices extend to packaging as well – we use recyclable materials to minimize our environmental footprint. Join us on this journey towards conscious fashion, where style meets responsibility, and every purchase contributes to a brighter, eco-friendly tomorrow.
Explore
Elevate your wardrobe, embrace timeless style!
Explore our collections today and experience the joy of fashion. Shop now for the epitome of chic sophistication!