UX Research

Understanding Users Before Designing for Them

Design without research is decoration. UX research uncovers what users actually need, how they currently behave, where they get stuck, and what motivates them. It transforms assumptions into evidence and opinions into data. Every design decision in our studio is grounded in research — because beautiful interfaces that nobody can use are not design, they are art.

Research Methods We Use

User Interviews

Semi-structured interviews with 5-8 representative users of your product. We design interview guides that uncover unmet needs, pain points, workarounds, and mental models. Sessions are recorded (with consent), transcribed, and analyzed for patterns. Typical duration: 30-45 minutes per participant. Remote via video call or in-person in the Marche region.

Usability Testing

Task-based testing with 5 participants (which identifies approximately 85% of usability issues according to Nielsen Norman Group research). We create realistic task scenarios, observe users attempting to complete them, and document every point of confusion, error, and hesitation. Testing can be moderated (live observation) or unmoderated (recorded sessions via Maze or UserTesting).

Analytics Review

Deep analysis of your existing analytics data: Google Analytics 4, Hotjar heatmaps, session recordings, funnel data, and conversion metrics. We identify where users drop off, which pages underperform, and what patterns suggest UX issues versus content issues versus technical issues. Data does not lie — but it does need interpretation.

Journey Mapping

Visual documentation of the complete user journey: from first awareness through conversion and ongoing engagement. Each touchpoint mapped with user actions, thoughts, emotions, pain points, and opportunities. Journey maps become the strategic foundation for design priorities — showing exactly where to focus design effort for maximum impact.

Research Deliverables

Research report with findings, evidence, and prioritized recommendations. User personas based on real data (not assumptions). Journey maps. Usability testing video highlights. Analytics audit with opportunity identification. Prioritized design backlog. From 186,30 EUR per research sprint.

When You Need UX Research

Before designing a new product (discover phase). Before redesigning an existing product (diagnose phase). After launch to validate design decisions (evaluate phase). When conversion rates are lower than expected. When customer support tickets reveal UX confusion. When stakeholder opinions conflict about design direction — research resolves debates with evidence.